It's interesting to take the 6 factors discussed and review them against your corporate advertising. Measurement is the root cause of overestimation. The book expands on my last two blogs, “Is Coronavirus Contagious” and “Comets or Contagion,” and on Tom’s webinars. I kept it around a few weeks and looked at it and always thought, "What a great cover!" If the product sells for less than $100, sale price should be set in terms of the percentage reduction (discounts as a percentage seems more impressive on low priced items), If it’s greater than $100, discount the price in dollar reduction (discounts as a dollar seem more impressive on high cost items). Of course not all advertising works and there are examples of some of those. The Greatest Contribution of Becoming a Contagious Christian. Think about ways to make your product or idea stand out by breaking from tradition and what people expect from an experience; i.e. Jonah Berger | 4.28 | 22,606 ratings and reviews . I just finished a great book called Contagious; Why things catch on. Download for offline reading, highlight, bookmark or take notes while you read Contagious: Why Things Catch On. Ru La La is a member-only (originally invite only, now they allow for anyone to sign up) online flash sale clothing website providing daily deals on high fashion at discounted prices to those who are on their distribution list (aka the insiders). Refresh and try again. Others were more forgotten. In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. And, totally unrelated, why do I occaisionally crave a Kit Kat bar? } Contagious Optimism: Uplifting Stories and Motivational Advice for Positive Forward Thinking by David Mezzapelle is an inspiring guide for readers who want to bring positive vibes into their lives. He sounded personable without coming across as overbearing or super geeky. A quick read, but I really enjoyed it. We’d love your help. The greatest contribution this book makes is the recognition of various evangelism styles. Connect / If you’d like to know more … and more targeted (people share stories with those who are actually interested in the topic). The spots did exactly as she hoped, and soon sales increased by 8% by the end of the year. Contagious is one of those books that is destined to become essential business reading, especially for the marketer. That’s why parents often send useful articles, coupons, as well as cooking & cleaning advice to their kids – it strengthens social bonds, even when distance makes things difficult. Let me just tell you, I read this whole book in a 4 1/2 hour flight! It was like a mirror of Nir Eyal's book "Hooked" BUT if you look at the publish dates, this book was published first. I don't get trends/fads or why so many people buy the things they do. Book Review: Contagious by Jonah Berger. His book is for the world of the materialistic and I am not one of them. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Let’s keep our wits about us, #TeamHuman! Berger provides the example, of looking for a restaurant in an unfamiliar city: we look for restaurants that are full of people (because it must be delicious or hip), and we walk by the restaurants that are empty (food too expensive or bland). I think that is testament alone to author Jonah Berger knowing what he’s talking about in regards to making something viral or “contagious”. “People don't think in terms of information. ‘“Leverage game mechanics” – use elements of a game to make something fun, interesting, and hook the consumer. For example, there is a description of a youtube video that went viral, that advertised a blender- … Marketing. Pin. For example, there is a description of a youtube video that went viral, that advertised a blender--and boosted sales enormously. Most people miss superfluous details, so to get customers to think about your product or idea, weave it into a story with key factors critical to your brand and add other “sticky” factors: humor, creativity, quirky. A very useful book for anyone wishing to have an impact with ideas. It's not particularly well written, nor is it (despite its claims) in the least scientific, but this book offers lots of cute stories and plenty of click-bait YouTube fodder. Begin with this book review’s opening question, one which pierces directly to the heart of the past month’s experience for us all. Each quarter, Contagious magazine separates the signals from the noise with a curated, measured review of the most important developments driving marketing, technology and commercial creativity. Contagious–Book Review. Find out more . color: #3c763d; Find helpful customer reviews and review ratings for May Be Contagious: Book 5 (The World of Norm) at Amazon.com. It features original scholarly articles, interviews, translations, and book reviews. To do so, it’s important to create one of the following three things: The key to being successful across all of these factors, is to build intrinsic motivation within people – if something is truly successful, people will want to talk about or buy into your product or service if it means they will gain value from the product or experience, as well as look good to others. The greatest contribution this book makes is the recognition of various evangelism styles. So, they make choices based on what they see. Contagious Disciple-Making Leading Others on a Journey of Discovery, authored by David L. Watson and Paul D. Watson, is indeed contagious in its impact on the reader! Discover how six basic principles drive all sorts of things to become popular. Contagious Summary. the color red is linked with roses, Coca-Cola, cars, Valentine’s Day etc. The answer is according to Contagious is both, as long as it is emotional arousal, anxiety, anger, or bright joy. Berger calls the concept of looking at what others are doing to resolve our own uncertainty, “social proof.” Individuals imitate actions, because other’s choices provide information that helps them decide how to do something. As Berger explains, “Information travels under the guise of what seems like idle chatter… we need to… (embed) our products and ideas in stories that people want to tell… [by making] our message so integral to the narrative that people can’t tell the story without it.”. Like how Trump did it. Reader’s expecting Contagious to be exactly like The Tipping Point may be disappointed that Contagious is … Contagious – Why Things Catch On adds useful new examples, and a new STEPPS mnemonic into the innovators vocabulary. There’s a handy table at the back of the book which summarises some of the key points and is a great refresher when looking to analyse your own content. I don't get trends/fads or why so many people buy the things they do. See all reviews. First, I want to disclose that I received this book for free. margin-bottom: 20px; Jonah Berger knows the answers, and, with Contagious, now we do, too." Perhaps the authors could have suggested their experiences as one way, rather than as the only truly effective way. People like to share things that are useful, that will help people out. This website uses cookies to improve your experience. I have never been so intrigued by Berger's principles and writing style. Is Coronavirus contagious? I loved every chapter. For example, “I voted” stickers after voting make the private act less private and reminds others to vote too. I did not know most of the references that the author mentioned. One example is the horrible book review that leads to thousands more copies sold. In essence we are introduced to a means to put into practice what were simply observations in the Heath's and Gladwell's separate takes on how to influence others. But for me, it was stars. Begin with this book review’s opening question, one which pierces directly to the heart of the past month’s experience for us all. A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain “how word of mouth and social influence work...[and] can [be used to] make any product or idea contagious.” Indonesia is a semi-annual journal devoted to the timely study of Indonesia’s culture, history, government, economy, and society. no spam! Does your company have any ideas that fit those factors that would make them great items to share and if not, how can you start too. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] But while people focus on the story itself, information comes along for the ride.”, Goodreads Choice Award Nominee for Nonfiction (2013). It felt like I was attending a class. Need another excuse to go to the bookstore this week? There is just not that much information in this book far beyond common sense most people already intuitively know. INVISIBLE INFLUENCE. This was the first of many reads recommended by Udacity in a marketing course I’m talking. by Danielle Ofri Journal of Public Health. You can’t read Becoming A Contagious Church and miss that one. It is a book which will give encouragement to those who have and are undergoing turmoil and difficulties in life and want some words of encouragement to uplift them. online dating, supporting certain causes like Mustache November… where participants raise money growing a beard during there month of November… these things start a conversation). The premise that coronavirus is highly contagious and can … People binge drink in college, because they see their peers doing the same. It contains many good anecdotes about promotions that worked and didn't work. Contagious–Book Review. This is a fun book, full of ideas for advertising new ideas or products. coffee vs. hot chocolate – people see and think about coffee every day, whereas hot chocolate is more seasonal, so associating with coffee is far more effective) and strength of the link (more unusual links are better than those that are associated with too many things, i.e. Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become contagious. We'll assume you're ok with this, but you can opt-out if you wish. Great marketing book and a good way to see why some of the dollars you spend are not working. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. In search of gripping plots and compelling characters, writers have always pilfered from reality. Confrontational: Peter, Acts 2. Maybe all popular non-fiction books are like that. Berger says that people spend just two … The best part of our knowledge ( which is contagious in nature ) is to “pass it on” ( share with others ) as said in a movie named “Lucy” and i could recall the dialogue at this moment :), This was an entertaining read and it was the perfect book for my day. -webkit-box-sizing: border-box; The 9 best lessons I learned from Jonah Berger "Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions." Limiting … Contagious book review. CEO’s, marketers, politicians, sociologists, and entrepreneurs alike, expend excessive time and resources to explore new ways to fuel buzz around their latest products, service, advertisements, campaigns or causes – yet without clear structure, it’s easy to spend millions of marketing dollars on methods that miss the mark every time. hotel and airline rewards programs… people will go out of their way to achieve status and to fly with their preferred airline (even if it means making multiple layovers), moreover they love telling others that they are a Diamond Medallion member with Delta and what their experience is as a Medallion member. Great overview of viral marketing, good stories, credible research, engaging style. If you find a great bargain, you will probably describe your entire experience when you recommend the deal to your friends. Everyone hear of him all the time, so even if he was good or bad, people voted for him. Start by marking “Contagious: Why Things Catch On” as Want to Read: Error rating book. Then there is a video that went viral, and advertised a casino--but didn't boost sales at all. Ever since working in an e-commerce industry almost 2.5 years ago, I’ve had an increased interest in a world of marketing and product management. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become conta. Understanding arousal can help you drive viral content and products for yourself, by focusing less on information (features and benefits) around your product or idea, and focus on how people think, feel, and react to certain messages. SO, this was actually the original book. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Thank you, Dr. Berger, for this elucidating and very useful book. If you get someone bought in, they will likely tell their friends and family about it, thus beginning the cycle of creating something viral. Just a moment while we sign you in to your Goodreads account. There are a many ways to skin the viral cat – Tipping Point, Unleashing the Ideavirus, How Hits Happen, Made to Stick – and while there are few ‘awe-some’ revelations Contagious holds its own… Practical Value. Each ch. Jonah Berger’s Contagious: Why Things Catch On is a book about what makes content go viral, or as Berger calls it, contagious. Register for FREE updates Unable to find a decent paying long term job, she moves in with her aunt in Indianapolis. JetBlue (low cost airline) offers first class amenities to all passengers: quality snacks, comfortable / roomy seat, DIRECTV for all. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video to a new tech gadget—become contagious. This book is primarily a recommendation of their experience as the way to engage in evangelism and discipleship that leads to new churches. border: 1px solid transparent; One example is the horrible book review that leads to thousands more copies sold. Unsurprisingly, there’s no such thing as a magic formula but Jonah Berger reveals the secret behind word-of-mouth and why people buzz about some products more than others. It's an extremely lightweight read. To get consumers thinking about the brand again she looked at when people ate Kit Kats the most… during breaks and usually with a hot beverage. Book Review: Becoming A Contagious Church. background-color: #dff0d8; Like ho. Why Things Catch On . Let’s keep our wits about us, #TeamHuman! In a few years it will seem fiercely dated, but at least the advertising principles won't stop working, whatever the medium. This is a fun book, full of ideas for advertising new ideas or products. If something is difficult to … What do you think about it? Standing out in today’s market is harder than ever as advertising clutter projects 4,000 – 10,000 ads and brands at American consumers every day. This is the sixty-four-thousand-dollar question. It was very easy to understand and also to apply what he was saying to my own life. } But for me, it. To November 2nd Winners: Anyone got copy of book. I wanted to get inside their heads. In search of gripping plots and compelling characters, writers have always pilfered from reality. Why not? Emotional content evokes feelings, both positive and negative, that drive people to share and act on those emotions. “Good game mechanics keep people engaged, motivated, and always wanting more.” i.e. So really this review is a bit selfish -- I want to encourage everyone to read this book so that that contagious energy we all have can change the world for the … And then jump online to Chelsea Green and buy and read this book. The answer is according to Contagious is both, as long as it is emotional arousal, anxiety, anger, or bright joy. His book is for the world of the materialistic and I am not one of them. I received Contagious via BzzAgent. Then I came accross this book – Contagious: How … This was an alright book. Most of the examples provided are quite good, however, the book itself could have been more concise and organised. Thus, it is important to think about context of the environment of the people you are trying to target: whether seasonal (candy corn and Halloween); geographic (cheesesteaks and Philadelphia). It was an approachable read on how ideas take off and become contagious. 1. The book is a valuable blueprint for creating ideas, marketing campaigns, and … That said, don’t expect any mind-blowing revelations about the way ideas or products become popular. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. There is just not that much information in this book far beyond common sense most people already intuitively know. What we talk about, inevitably determines what others perceive of us, which leads us to share things that make us seem more entertaining, clever, smart, and/or funny. Directly manipulating the emotions is another strategy. Contagious: Why Things Catch On - Ebook written by Jonah Berger. Everyday interactions we have with other people in life are definitely contagious in some way or the other. Two key components to making something public: People like helping and feeling useful to others. Contagious will show you how to … When there is is a product, services, cause or article that provides practical applicability for someone you know, you will likely share with them. The book is about why things go viral. I kept it around a few weeks and looked at it and always thought, "What a great cover!" border-color: #d6e9c6; July 16, 2019 July 16, 2019 / Jonathan Sachs. form#sib_signup_form_1 p.sib-alert-message-error { This is … background-color: #fcf8e3; Contagious Book Review In the book Contagious by Emily Goodwin there is a heroine named Orissa Penwell, a twenty-four year old college dropout living during the Second Great Depression. “Triggers” are stimuli that connect thoughts and ideas together. The chapter on the public is all about how to make people show your logo … Does someone share a link on FB for social credit, or are they moved by something to the point they feel they must share it? Companies and individuals can use this to their advantage, by providing their customers with products, experiences, and content that connect directly with them in a way that encourages sharing with others, while promoting the company’s ideas, causes and/or products simultaneously. Practical value is all about sharing useful information that will help others save time, energy and resources. The whole book … It helps merchants increase the likelihood that people buy your product and share with others. Observability plays a huge role in what products or ideas catch on. I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. For example, when buying a book from Amazon, the website posts the original price next to the discounted price to make people think that they are getting a good deal – Amazon benefits from that contrast. Share. Interestingly, only 7% of word-of-mouth content is shared online (Facebook, Twitter, and Instagram are merely tools to help support the spread of good ideas, not the answer to adoption), and while social media can help us reach millions of people, often face-to-face interactions are more effective and allow people to focus on the topic at hand (instead of sorting through the hordes of data online). Contagious Disciple Making is a useful resource on the essentials of disciple making and provides good insight if you’re looking into Disciple Making … 2. New words have even been coined to describe the phenomenon … trending or viral. I finished reading Contagious, by Jonah Berger. Berger provides the following example to illustrate this rule: Say you see someone you know and respect using an Apple Computer at a cafe (identified by the Apple logo and exterior casing), this form of public visibility might mean that you are likely to want to imitate their behavior and buy a Mac because it looks cool or because you want to emulate their behavior. The author is not very concise; a lot of his examples have extraneous details, and he often repeats himself. Some of our clients / Ask us a question. Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. It contains many good anecdotes about promotions that worked and didn't work. Not really. Behavioral residue, or remnants that a product, idea or story leave behind after use or purchase. Let me just tell you, I read this whole book in a 4 1/2 hour flight! 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